Privacy Policy

 

Effective date: August 12, 2025

This Privacy Policy describes how Amber Grove Senior Living ("Amber Grove," "we," "our," or "us") collects, uses, discloses, and protects information when you visit ambergroveseniorliving.com and our location pages (the "Site"), contact us, or interact with our ads.

By using the Site, you agree to this Policy.

1) Scope

This Policy covers:

  • Visitors to the Site, ad destinations, and forms (tour requests, pricing inquiries, contact).

  • Prospective residents and their families who interact with us by phone, email, SMS, or ads.

  • U.S. privacy laws including California’s CPRA/CPRA (“Do Not Sell or Share”).

Not covered: resident medical records and any EHR portal. See 11) Health Information & HIPAA.

2) Information We Collect

Information you provide

  • Name, email, phone, preferred tour date/time, relationship to resident, location/service interest, and any messages you submit.

Information collected automatically

  • Device and browsing data (IP address, pages viewed, timestamps, referrer/UTM, approximate location, browser/OS), event data (form views/starts/submits, phone taps, map clicks), and cookie IDs/ad IDs.

Information from services on our Site

  • Analytics & Ads: Google Analytics 4 (GA4), Google Ads/YouTube (incl. conversion measurement and Consent Mode), Google Tag Manager.

  • Advertising partners: Meta Ads (Meta Pixel/Conversions API), TikTok Ads (TikTok Pixel/Events API).

  • Security & UX: reCAPTCHA (to prevent spam), Google Maps embeds, web fonts/CDN.

  • CRM & communications: GoHighLevel (GHL) for lead management, email/SMS; call-tracking provider (e.g., CallRail/Twilio) for dynamic numbers and—where legally permitted—call recordings.

Sensitive information

  • The Site is not intended to collect health/diagnosis details. Please avoid submitting medical information in general forms.

3) How We Use Information

  • Respond to inquiries, provide pricing/availability, and schedule tours.

  • Operate, secure, debug, and improve the Site and services.

  • Measure performance and attribution (e.g., which ads/pages lead to tour requests).

  • Personalize pages and ads contextually (e.g., by location/service); manage frequency capping and ad delivery.

  • Comply with legal obligations and protect rights and safety.

4) Cookies & Similar Technologies

We use cookies, pixels, tags, and SDKs to operate the Site and understand performance.

  • Strictly necessary: security, session management, consent storage.

  • Functional: remembering preferences.

  • Analytics: GA4, Pixel (aggregated usage and events).

  • Advertising/measurement: Google Ads/YouTube, Meta, TikTok (for reach, measurement, and limited personalization subject to your consent and law).

Manage cookies via the Site banner, your browser, and Your Privacy Choices. Some features may not function without certain cookies.

5) “Sell”/“Share” and Targeted Advertising (CPRA)

We do not sell personal information for money. We may “share” (as defined by CPRA) identifiers and internet activity with analytics/advertising partners for cross-context behavioral advertising and measurement. You can opt out of “sale”/“sharing” and targeted advertising at any time—see 16) Your Privacy Choices.

We honor Global Privacy Control (GPC) signals where detected.

6) How We Disclose Information

  • Service providers/processors: hosting, security/CDN, analytics/ads, CRM/call tracking, email/SMS, and support tools—limited to our instructions.

  • Platform partners: Google (Ads/YouTube/Maps/reCAPTCHA), Meta, TikTok—subject to their terms and your preferences/consent.

  • Legal/safety/business transfers: when required by law or to protect people, property, and our services; and in connection with a merger, acquisition, or asset sale.

  • At your direction: for referrals or coordination with third parties you request.

We don’t knowingly allow third parties to collect information from the Site for their independent use except as part of the embedded services listed above.

7) Data Retention

Information is retained only as long as needed for the purposes described here (e.g., inquiry/tour records, security logs, and compliance). Retention periods vary by record type and legal requirements.

8) Your Privacy Rights

Depending on your state (e.g., California, Virginia, Colorado, Connecticut, Utah), you may have rights to know/access, delete, correct, opt out of “sale”/“sharing” and targeted advertising, limit use of sensitive personal information (where applicable), and appeal a decision.

How to exercise rights

  • Submit a request via info@ambergroveseniorliving.com or Your Privacy Choices (link below).

  • Identity verification may be required. Authorized agents may act on your behalf with proper authorization.

California “Shine the Light”: we currently do not share personal information with third parties for their own direct marketing.

Nevada: we do not sell covered information as defined by Nevada law.

9) Children’s Privacy

The Site is not directed to children under 13. If you believe a child provided information, contact us to request deletion.

10) Security

Reasonable administrative, technical, and physical measures are used to protect information. No method of transmission or storage is 100% secure.

11) Health Information & HIPAA

This Site and general contact forms are not intended for submitting Protected Health Information (PHI) and are not an EHR portal. Please don’t include diagnosis/treatment details in general forms. If information that could be PHI is received, it is used only to respond to your inquiry and handled consistent with this Policy. Separate notices may apply to resident medical records.

12) International Transfers

If you access the Site from outside the U.S., your information may be transferred to and processed in the U.S., where protections may differ from those in your country.

13) Third‑Party Links & Embeds

The Site may link to or embed third‑party services (e.g., maps, review widgets, video players). Their privacy practices are governed by their own policies.

14) Changes to This Policy

This Policy may be updated periodically. The “Effective date” above shows the latest version. Material changes will be indicated on this page.

15) Contact Us

  • Email: info@ambergroveseniorliving.com

  • Mail: Amber Grove Senior Living, Attn: Privacy, 249 Holland Dr, Savannah, GA 31419

  • Phone: (912) 925-3445

16) Your Privacy Choices

  • Please email or call us with any privacy choices or cookie preferences while we work on building support for these preferences on our site.

reCAPTCHA notice: Forms may be protected by reCAPTCHA; Google Privacy Policy and Terms of Service apply.